Integrated Marketing Communications
DME Studios is a firm believer in data-driven integrated marketing communications – because it works. Integrating print, web, and digital media into one seamless direct marketing campaign just makes sense. The ability to use data to segment your customers allows for more relevant and personalized messages, and gain valuable insight from testing different offers, calls to action, and channels to determine the marketing mix with the highest return on investment. Integrated marketing communications should be measured by one thing: Return on Investment.
What are Integrated Marketing Campaigns?
An integrated marketing campaign is the culmination of data driven marketing efforts that follow the same creative through line, message, and strategy, using multiple channels to connect with your audience. Unlike traditional disparate marketing initiatives, integrated marketing communications seamlessly align your print, email, web, and digital media campaigns in to single source, turnkey programs all tied together with trackable campaign results. The best part? One vendor, one point of contact, one invoice.
Are you still sending the same message to your entire customer database? You shouldn’t be. An in-depth data analysis will show trends in customer behaviors that will allow you to segment your audience based on demographics, geographic location, psychographics and even detailed personality type preferences. Different verbiage, offers and creative should be used for each segment to target your customers with the most relevant message to increase response and conversions. Stop looking at your customers as a single audience and start sending more relevant communications with personalized marketing, one of the core competencies of DME Studios.
DME Studios – An Extension of Your TEAM
DME Studios is more than just a direct marketing agency; we’re an extension of your TEAM. Our ability to handle all aspects of your marketing campaign makes us more than just your traditional advertising agency. DME is a leader in database driven marketing communications, offering turnkey marketing solutions from our 11-acre Daytona Beach campus. DME Studios’ line of services include business consulting, marketing strategy development, data acquisition and analysis, print and direct mail fulfillment, design and creative, website and digital media development, and back-end analytics for tracking campaign performance. Our clients receive cost savings by using one direct marketing agency for strategy and fulfillment, without the need for multiple vendors or duplicated efforts.
