What are Personalized Variable Videos?

Variable videos, also known as personalized videos, feature personalized variable content that appears seamlessly within engaging media to create a relevant viewer experience. Personalized videos are completely database driven; virtually any information captured on a signup form, pre-loaded from your customer list, or even appended from social media can be displayed as variable elements within the video. Variable content can be conveyed with personalized text, imagery, user uploaded photos and even personalized audio, effectively creating the ultimate product placement – your viewer. Shooting a variable video is much more challenging than traditional media, however the resulting "wow" factor makes this type of marketing video very effective. Personalization within variable media is relatively new; the ability to generate dynamic content within video files did not exist ten years ago. DME Studios is one of the leading creative agencies utilizing innovative technology to create and deploy personalized video campaigns.

Personalized Variable Video Marketing Campaigns

DME Studios has developed an expertise in conceptualizing and producing variable video marketing campaigns across a variety of industries. Personalized video clients range from professional and collegiate sports teams, tourism, hospitality, direct marketing, healthcare, financial services clients, and a series of startup companies looking to gain momentum from viral video activity. Variable videos are effective for capturing the attention of your audience and can increase your conversion rate when deployed through cross channel integrated marketing campaigns. There are very few agencies with the technology, expertise and resources to produce personalized marketing videos. DME Studios is an industry leader in variable video production and continues to push the limits with new technology and trends to consistently produce innovative interactive media.

Why Use Video Personalization?

If you are spending the time and money to drive traffic to a landing page, you need to ensure that your audience is engaged by the content and even better, will share the content with their friends. Personalized videos are effective at capturing the attention of the viewer by making them feel like this video was made specifically for them…and it is!

Benefits of Using Variable Video:

  • Viewers are more likely to share and refer friends to watch their own personalized video, creating a viral effect and increasing the reach of your marketing efforts.
  • The ability to create dynamic, on-demand variable videos provides a capture point for accurate user information and database building for future marketing initiatives. Users are more willing to give their information in order to view their own video.
  • Viewers are often impressed with the video so much that they will watch it multiple times.
  • A targeted and relevant marketing message paired with an engaging and personalized video will increase response and conversions when compared to traditional media.

Variable Video Examples

The easiest way to understand the concept of variable video is to see it in action. Below are videos that were conceptualized, written, directed and produced by DME Studios.

Miami Dolphins – Season Ticketholder Campaign
At the end of the 08/09 season, the Miami Dolphins had a great story to tell. With re-branding and a new campaign theme, "The Dolphins Most Important Signing in 2009 is…You", DME Studios produced this engaging and heartfelt variable video as part of an integrated marketing campaign to tell the Dolphin’s story. This cross channel personalized marketing campaign produced $10 in new annual ticket sales for every $1 of direct marketing spent and secured more than $4.5 million in NEW season ticketholder revenue.

New York Jets – Season Ticketholder Campaign
Placing the season ticketholder at the center of this personalized video, DME Studios worked along side the NY Jets to produce this powerful marketing video, starring Rex Ryan, D’Brichashaw Ferguson, Jerrico Cotchery, and the beautiful NYJ Flight Crew. This variable video was part of a sweepstakes enticing fans to create their personalized video experience and be entered for a chance to lead the NY Jets on the field at Meadowlands Stadium.

PODi - Spark New Ideas Campaign
This integrated marketing campaign featured a series of four webisodes directed at PODi members to convince them to attend the AppForum – a conference for printers and direct marketing service providers that features the latest technology and strategies in direct marketing and print. Herman, the fictitious video blogger, airs his grievances in not being able to attend through his video blog, all the while presenting different elements of personalization for the audience, including first and last name, company name and location.

NBC Universal – Halloween Horror Nights
This integrated campaign features variable imagery and personalized audio unique to each viewer and was designed to speak directly to potential Halloween Horror Nights customers on a personal level. The campaign drove viewers from a personalized email to a personalized landing page where they viewed this multi-media presentation that was all about them – seen here personalized for "Horror Fan". The end of the video included a promo code to receive discounts on HHN tickets.

Explore Aria
If your workday starts like this then it is time to explore the endless possibilities of entertainment at the Aria Resort and Casino. This variable video was personalized for viewers featuring their first name throughout the media and also uses special effects in post-production for unique scene changes. This variable video was shot on location at the Aria Resort and Casino in Las Vegas.